De La Hora Contemporary Mexican Art Gallery

Brand Identity & Web Prototype made in Figma for a one-semester-long Independent Study

De La Hora Mexican Art Gallery is a conceptual gallery located in the U.S. that showcases the diversity of contemporary Mexican art.

QUICK NOTES

“De La Hora” means “of the hour.” The Figma mockup website allowed for an aesthetic-driven approach to this web design.

From a gradient launch page, background color transitions, animations, high-contrast colors, expressive typography, and symbolism that draws on the aesthetic canon of traditional Mexican symbolism, the website captures the viewer and immerses them in the site, much like a conceptual gallery would in person.

---

Full Site Video on Desktop

---

Brand Identity Overview & Gallery Signage

Interior of Gallery Mockup

Screenshot from Desktop Site showing Primary Logo without Emblem

Window Sign Mockup

(Physical) Gallery Wall at Entry with Exhibition Description

Outside Gallery Banner 01

Outside Gallery Banner 02

Outside Gallery Banner 03

---

Full Site Video on Mobile

Mobile Video Walk-Through

---

Mockups

Mobile Menu

Logo Mockup

View fullsize

Desktop Home Page