In this fixed-term contract, I collaborated closely with the Senior Art Director, Creative Director, and the broader Ann Taylor creative team to design Instagram Stories, Pinterest content, paid advertisements, website assets, and main feed posts, as well as contribute to design research for the Spring & Summer 2025 campaigns.

This page is a work in progress. more work is set to be released through Ann Taylor first this fall. 

Instagram Stories

Sample Story Series from April 2025

 

Instagram Story for Color Trend: “Butter Yellow”

April 2025 New Arrivals Launch Story

 

Paid Advertisements

The objective here is to create iterations of the same image at 3 different sizes (1080x1080 px, 1000x1500 px, and 1080x1920 px) so that the ads are best adapted for the social platform they appear on. These images–whether animated, carousels, or stills–appeared for 30 days on Pinterest, Instagram, and Facebook with interactive links to the product collection on the Ann Taylor website. Animated material coming soon.

(Below) Selects from the “Blue” Series of Advertisements for May 2025

 

Select Paid Media with Animation

June 2025 Paid Media Ad for "Animal Print”

May 2025 Paid Media for Accessories

June 2025 Paid Media Ad

 

Pinterest Trend Ads


Ann Taylor Weekend

Seasonal Instagram Stories Overview

 

June 2025

Launch Email & Email Banners for Ann Taylor Weekend June 2025

June Weekend Paid Media Advertisements

Website Assets for June 2025 Ann Taylor Weekend

Home Page Banner

Web In-Grids

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Ann Taylor Style Muses Campaign