Ann Taylor Style Muses Campaign
Digital Campaign spotlighting four women representing the Ann Taylor brand in May 2025 via social media and email.
Social Media
Ann Caruso
Instagram Main Feed Carousel
Ann Caruso
Instagram Story
Kathy Kuo
Instagram Main Feed Carousel
Kathy Kuo
Instagram Story
Robin & Andréa McBride
Instagram Main Feed Carousel
Robin & Andréa McBride
Instagram Story
In adjusting the Q&A template to accommodate two individual responses, I advocated for the use of color to differentiate the name attributes from the other text (seen in slide 4). I believe this approach is the most successful solution as it keeps the refined nature of Ann Taylor’s typography intact and does not distract the eye. The selected burnt umber color is a harmonious tint of the light sand background.
Launch Instagram Story
Campaign Launch Email
Email Banners
Attached with a CTA at the bottom of Ann Taylor emails as a promotion for the Muses story and collection.
