Ahara Botanicals

Brand Identity & Packaging Student Project for Design I

Introduction

Ahara Botanicals provides a three-part line of non-alcoholic aperitifs with ingredients that soothe and heal the body.

The Signature Blend, The Solstice Blend, & Mindful Rest

• Project Constrictions & Prompt

  The prompt of this project was to create a product line of 3 individualized products of different physical sizes.

  Materials, brand concept, aesthetics, and industry were all at creative liberty of the student designers.

  This is my first packaging project completed in the Spring of 2021.

• Target Audience

  • The sober-curious and sober socialites

  • Gen-Z and Millenial men and women

  • Social Media Influencers

  • Artistic and luxury buyers

• Materials Used

  • Glass bottles spray painted with matte, ceramic-like ivory paint

  • Recycled corks found and sourced to fit the specific dimensions of each bottles spout

  • Neenah Paper in the shade Moonrock for labels

The Solstice Blend (Pictured Front) is the primary social elixir of the set. 

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Creative Brief & Research Document

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Final Deliverables

Brand Identity & Logo

Logo shown over brand content. 

The Three Blends

The Signature Blend

The tallest, signature blend mocktail of the line. Includes botanical ingredients like Ginseng, Reishi, and Ashwagandha to give an energizing but relaxed feeling.

The Mindful Rest Concentrate

Meant to be taken for sleep, this blend includes Ashwagandha and Chamomile Tea.

The Solstice Blend

The most energizing of the three, the Solstice Blend is light and a perfect summer mid-day mocktail with ingredients like

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